If you’re just starting your campaign, focusing on keywords with mid-level search volume may help you avoid spending too much of your budget on too few keywords. Keywords with extremely high search volume (generally 10,000+ average monthly searches) are more difficult to compete for, with a higher suggested bid.
Target impression share vs avg position how to#
Check out these tips on how to use the Keyword Planner to help your ad find its way to a potential customer’s search the moment they want what you offer.Īverage Monthly Searches: Filters keywords based on average monthly searches for selected dates. Once you understand the basics of using the Google Ads Keyword Tool, there are several strategies you can adopt to help take your campaign to the next level. You may be bidding against the phrase “handmade syrup” and “locally sourced syrup,” but the Google Ads Keyword Tool might uncover related and frequently-searched terms like “breakfast condiment,” “handcrafted syrup,” etc. The Google Ads Keyword Tool can help you identify terms, phrases, and words potential customers are searching for related to your business that you may not have thought of before. It can also help you choose competitive bids and budgets to use in your campaigns.įor example, let’s say you run a Vermont-based business selling locally-made and sourced maple syrup across the country. By using the Google Ads Keyword Tool, you can search for keyword and ad group ideas, see how a list of keywords might perform, and even combine keyword lists to create new ones. A free-to-use feature within Google Ads, its tools for generating keyword ideas and bid estimations can help you plan your marketing strategy. The Google Ads Keyword Planner tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start.
0 kommentar(er)
